This is not a video version of the book per se, but rather me talking briefly about each of the different sections of the book in turn.
Because these video podcasts are eventually destined for the iTunesU site that the university is putting together, they are in a particular (and very nice) video format, which doesn’t lend itself well to embedding and distributing, which I think is a shame, really.
So as soon as I get a chance, I’m going to grab the files and stick them up on YouTube and Vimeo, etc. Feel free to do the same. In the meantime though – these are as they appear on the BCU website, where you can also get the files as mp3s.
|Full video||iPod video|
|Introduction – The 20 Things||Watch||Watch|
|Don’t Believe the Hype||Watch||Watch|
|Hear, Like, Buy||Watch||Watch|
|Opinion Leaders Rule||Watch||Watch|
|The Long Tail||Watch||Watch|
|The Death of Scarcity||Watch||Watch|
|Permission and Personalisation||Watch||Watch|
|Reward & Incentive||Watch||Watch|
|Frequency Is Everything||Watch||Watch|
|Make It Viral||Watch||Watch|
|Forget Product – Sell Relationship||Watch||Watch|