The service lets users play music across a range of Sony devices, including TVs, Blu-ray players and the PlayStation 3 console. It also runs on regular PCs, while Sony says it plans to make Music Unlimited available on its portable devices, and on Android-based smartphones too.
It launched today in the UK and Ireland. Other markets getting it in 2011 include the US, Canada, Germany, France, Italy, Spain, Australia and New Zealand.
There are two tiers of service. Basic costs £3.99 a month in the UK, and provides an ‘ad-free radio station’ with personalised channels, and unlimited forward-skips. The Pandora model, in other words. The Premium service costs £9.99 a month, and offers on-demand streaming, playlist creation and a range of ‘Top 100′ channels.
Users can also synchronise their existing iTunes collections and playlists into Music Unlimited, to listen to those songs across their Sony devices. Omnifone is handling the content licensing, as well as running the service itself for Sony.
Music Unlimited powered by Qriocity follows the launch earlier this year of Video On Demand powered by Qriocity, which offers streaming movies across a similar range of devices. Users get a single login if they have both services.
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