Social what? IMHO is an application offering a mix of music, games and social networking features, launched by former Sony Music chairman Don Ienner. It offers 150 online radio stations, music content from The Orchard, and 900 games from RealNetworks.
The idea is that users watch and share music, video and other content, while buying the virtual IMHO Dollars currency – although they can also earn it by watching ads or interacting with friends. These dollars can then be spent on virtual items to customise their avatar.
Music services Nutsie and OurStage are promoting the launch, and the press release includes the terms “bleeding-edge”, “monetization”, “marquis catalog” and “next generation of cloud platforms”. Which is nice."