I am a London-based Digital PR/Social Media/SEO Consultant, music producer/anorak, deep sea diver, avid cyclist, worldwide traveller and football-loving technology bod! This page functions as a kind of online scrapbook/resource featuring my favourite blog posts and news items as well as my own personal reviews and recommendations in the worlds of music, sport, travel and technology!

Tuesday 26 February 2008

Get out of my face Bono you twat!

I was lucky enough to go and see the screening of U2's new 3D movie at the iMax last week and while I love their music and respect them primarily as song writers and masters of their craft who have worked tirelessly over the years to get to the dizzy heights they have reached, I couldn't help but think that their PR company came up with this whole concept in order to further capitalize on the huge fortunes they have already accrued and mainly through lack of other ideas. Whilst it was fantastic to see and hear 'Sunday, Bloody Sunday' in 3D sound and vision - I still feel that creating such media hype around a video such as this which in all honesty, wasn't that much better than any previous live videos they've released, plus having to put up with Bono getting all 'up-close and personal' considering he's a fat fucker these days, a tad bit desperate and cringeworthy. One thing you can always rely on with U2 is that they will always deliver great songs and a solid live performance. Here is NME's take on things:

U2 go supersize in new 3-D movie

U2
U2's film 'U2 3D' had its London premiere on the UK’s biggest screen - the IMAX - last night (February 5) in front of a bespectacled audience. The band's latest release is the first ever live action three dimensional digital film. 'U2 3D' – which premiered at the Sundance Festival last month – is a montage from several spectacular Latin American shows from their 2005-6 Vertigo tour shot with new 3-D technology. The effect is startling – a giant Bono occasionally looms into your face, people lurched backwards to avoid a mic-stand and you can almost touch the fingers of waving Argentinian fans. Given the sheer size of the screen, viewers were able to feel as if they were in the thick of the slightly rally-like excitement, just with extra added popcorn, and of course, ridiculous glasses. Bono, who attended the Sundance premiere, admitted he’d rather not have seen himself in all his 3-D cinematic glory. He said: “It's bad enough on a small screen. Now you get to see the lard arse 40 foot tall." The setlist is as follows: 'Vertigo' 'New Year's Day' 'Beautiful Day' 'Sometimes You Can't Make It On Your Own' 'Love And Peace Or Else' 'Sunday Bloody Sunday' 'Bullet The Blue Sky' 'Miss Sarajevo' 'Pride (In The Name Of Love)' 'Where The Streets Have No Name' 'One' 'The Fly' 'With Or Without You' 'Yahweh'

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