Like a Rolling Stone

One of the best things about my job apart from getting endless freebies and going for lunch with journalists all day, is working to promote and raise awareness for all kinds of cutting-edge products, services and organisations. I've helped launch the Nintendo DS in the UK, promoted the PSP 2, launched Carlsberg's original pint pulling pump, started a mobile phone trend called 'Mobification' in association with Orange, persuaded Phil Tufnell to write a feature on Poker hungover, launched Marcel Desailly's testamonial game at Chelsea football club (which later got cancelled), made Jarvis Cocker wear a pair of Levi jeans on Top Of The Pops, positioned Morcheeba as the premier UK Trip Hop act and even got Vicki Butler-Henderson to tell people that HP printers are amazing (zzzzzz) while driving round Silverstone in a 4x4 looking bored shitless. But one product I'm working on at the moment that I'm sure you'll agree is pretty damn cool, is the Sony Rolly - have a look: http://www.youtube.com/watch?v=HTxdKi77G20 But who would buy one exactly?