I am a London-based Digital PR/Social Media/SEO Consultant, music producer/anorak, deep sea diver, avid cyclist, worldwide traveller and football-loving technology bod! This page functions as a kind of online scrapbook/resource featuring my favourite blog posts and news items as well as my own personal reviews and recommendations in the worlds of music, sport, travel and technology!

Thursday, 12 November 2009

Anything can be conversational (no, really)…

Anything can be conversational (no, really)…: "

When it comes to generating word of mouth, we don’t like to limit ourselves. Why would we? There is a virtually unlimited list of things that can create conversations. Take these for example; they’re barcodes. Functional, boring, scan-em-and-forget-em barcodes. Yet if these were on the back of your own brand digestives, or generic cotton sock six-pack, then they’d probably stir a little emotion. Anything can be conversational, you’ve just got to apply a little thinking.

[via Geekologie]


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