I am a London-based Digital PR/Social Media/SEO Consultant, music producer/anorak, deep sea diver, avid cyclist, worldwide traveller and football-loving technology bod! This page functions as a kind of online scrapbook/resource featuring my favourite blog posts and news items as well as my own personal reviews and recommendations in the worlds of music, sport, travel and technology!

Friday, 25 September 2009

Radiohead's game of cat & mouse

Radiohead's game of cat & mouse: "Contagious Magazine have published an interesting overview of the journey behind the Radiohead track, 'These Are My Twisted Words', released today as a free download from the bands website. Read it here.
The band do a great job in generating PR and creating a mystical 'what will they do next' buzz around everything they do. And it makes brilliant viewing.
Search 'Radiohead' on Google and you'll get a massive 25million articles!
Most importantly, they've realised that they can play by their own rules and take the risks that traditional music rights holders are scared of.
I met with one of their management team about another band a couple of years back, and it was very clear that he is a driving force behind the new thinking, looking at creating revenue streams, finding new routes to market and also retaining as many rights as they possibly could. He was also very astute at negotiating very agreeable upfront payments and financial terms on behalf of his band, that would have seen a label partner digging very deep.
In my view a much stronger track than 'Harry Patch (In Memory Of)', there's no doubt more to come from Radiohead in the coming weeks and I'm looking forward to it.

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